Projenin ba\u015flang\u0131c\u0131, Be\u015fikta\u015f \u0130smet \u0130n\u00f6n\u00fc Spor Tesisi\u00b4nde d\u00fczenlenen ve aileleriyle birlikte 50 k\u0131z \u00e7ocu\u011funun kat\u0131ld\u0131\u011f\u0131 etkinlikle ger\u00e7ekle\u015fti. Etkinlikte projenin detaylar\u0131n\u0131 adidas T\u00fcrkiye K\u0131demli Pazarlama Direkt\u00f6r\u00fc Onur Demircan ve K\u0131zlar Sahada Kurucu Ortaklar\u0131 Kiraz \u00d6cal ve Melis Abac\u0131o\u011flu aktard\u0131. \u00c7e\u015fitli aktivitelerin de dahil edildi\u011fi bulu\u015fmada \u00f6nyarg\u0131lardan ve k\u0131zlar\u0131n futbol oynayamayaca\u011f\u0131na dair kli\u015fe s\u00f6zlerden olu\u015fan sembolik duvar y\u0131k\u0131l\u0131rken, k\u0131z \u00e7ocuklar\u0131 Be\u015fikta\u015f Jimnastik Kul\u00fcb\u00fc Futbol A Tak\u0131m\u0131 oyuncusu Josef de Souza, Be\u015fikta\u015f Vodafone Kad\u0131n Futbol Tak\u0131m\u0131’ndan Sevgi \u00c7\u0131nar, \u0130rem Eren ve Melike \u00d6zt\u00fcrk ile ayn\u0131 sahada oynama f\u0131rsat\u0131 buldu. Ma\u00e7 sonunda madalyalar ile beraber kat\u0131lan k\u0131z \u00e7ocuklar\u0131na ilk toplar\u0131 hediye edildi.<\/p>\n

DEM\u0130RCAN: TABULARI YIKAN KADIN SPORCULAR, ES\u0130N KAYNA\u011eIMIZ<\/strong><\/p>\n

Adidas T\u00fcrkiye K\u0131demli Pazarlama Direkt\u00f6r\u00fc Onur Demircan, \u015funlar\u0131 s\u00f6yledi: “Bug\u00fcn burada, kad\u0131n futbolunun daha da yayg\u0131nla\u015fmas\u0131na katk\u0131da bulunmak, kad\u0131nlar\u0131n futbol arac\u0131l\u0131\u011f\u0131yla g\u00fc\u00e7lendirilmesine \u00f6rnek olmak amac\u0131yla topland\u0131k. K\u0131zlar Sahada ekibi ile uzun s\u00fcredir ileti\u015fimdeyiz ve \u00e7al\u0131\u015fmalar\u0131n\u0131 yak\u0131ndan takip ediyoruz. Biliyoruz ki futbola g\u00f6n\u00fcl vermi\u015f k\u0131z \u00e7ocuklar\u0131m\u0131z var, onlar\u0131 g\u00f6r\u00fcyoruz, onlar\u0131 duyuyoruz ve art\u0131k onlarla bir araday\u0131z. Impossible Is Nothing lansman s\u00fcrecimizde hem d\u00fcnyadan hem de T\u00fcrkiye\u00b4den, bizi temsil eden bir\u00e7ok ba\u015far\u0131l\u0131 kad\u0131n sporcu ile \u00e7al\u0131\u015fma, yan yana y\u00fcr\u00fcme f\u0131rsat\u0131m\u0131z oldu. Onlar\u0131n hayatlar\u0131n\u0131, kar\u015f\u0131la\u015ft\u0131klar\u0131 engelleri, bu engelleri a\u015fma yolunda d\u00fc\u015f\u00fcnme \u015fekillerini onlardan dinledik. Maalesef en s\u0131k kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z sorunlar\u0131n ba\u015f\u0131nda da toplumsal cinsiyet e\u015fitsizli\u011fi geliyor. \u00c7ok sevdi\u011fimiz spor dallar\u0131ndan futbol ise, bu e\u015fitsizli\u011fin en \u00e7ok g\u00f6r\u00fcld\u00fc\u011f\u00fc spor dal\u0131. Hayat \u00f6n\u00fcm\u00fcze her zaman s\u0131n\u0131rlar, imkans\u0131zl\u0131klar sunuyor gibi g\u00f6z\u00fckse de \u00e7evremizde t\u00fcm `yapamazs\u0131n\u00b4lara, `olmaz\u00b4lara bir ba\u015fkald\u0131r\u0131 niteli\u011finde ya\u015fayan \u00e7ok k\u0131ymetli insanlar var! Onlardan ald\u0131\u011f\u0131m\u0131z ilhamla bug\u00fcn `\u0130lk Topum\u00b4 projemizi hayata ge\u00e7irebiliyoruz ve hep birlikte diyoruz ki `gelin \u00f6nyarg\u0131lara ilk \u015futu birlikte atal\u0131m!\u00b4”<\/p>\n

\u00d6CAL: \u00dcLKEM\u0130ZDEK\u0130 L\u0130SANSLI KADIN FUTBOLCU ORANI SADECE Y\u00dcZDE 1<\/strong><\/p>\n

K\u0131zlar Sahada Kurucu Orta\u011f\u0131 Kiraz \u00d6cal, \u015f\u00f6yle konu\u015ftu: “Global Gender Gap 2021 raporuna g\u00f6re T\u00fcrkiye, cinsiyet e\u015fitli\u011fi s\u0131ralamas\u0131ndan 156 \u00fclke aras\u0131nda 133’\u00fcnc\u00fc s\u0131rada yer al\u0131yor, yine 2021 verilerine g\u00f6re \u00fclkemizdeki lisansl\u0131 kad\u0131n futbolcu oran\u0131 sadece y\u00fczde 1. D\u00fcnya ve T\u00fcrkiye n\u00fcfusun yar\u0131s\u0131 aktif futbol izleyicisi. Asl\u0131nda sadece bu say\u0131lara bakt\u0131\u011f\u0131m\u0131zda bile 2 tane \u00e7ok \u00f6nemli mesaj al\u0131yoruz. \u0130lki, n\u00fcfusun yar\u0131s\u0131n\u0131 olu\u015fturan, kad\u0131nlar\u0131n ve k\u0131z \u00e7ocuklar\u0131n\u0131n d\u00e2hil edilmedi\u011fi bir futbol d\u00fcnyas\u0131 g\u00f6rmemiz… Bu anlamda durumumuz ger\u00e7ekten vahim. Ancak di\u011fer yandan, ayn\u0131 \u015fekilde \u00e7ok b\u00fcy\u00fck de bir f\u0131rsat oldu\u011funu g\u00f6r\u00fcyoruz. Toplumsal bir sorun olan cinsiyet e\u015fitsizli\u011fi i\u00e7in her kurumun kendi ad\u0131na atmas\u0131 gereken \u00e7ok \u00f6nemli ad\u0131mlar oldu\u011funu biliyoruz ve bunun i\u00e7in sorumluluk alarak \u00e7\u00f6z\u00fcm\u00fcn par\u00e7as\u0131 olmak isteyen adidas ailesiyle ele ele bu yola \u00e7\u0131kt\u0131\u011f\u0131m\u0131z i\u00e7in gurur duyuyoruz.”<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas ve K\u0131zlar Sahada, futboldaki olas\u0131l\u0131klar\u0131 g\u00f6rerek, kad\u0131nlar\u0131n futbol arac\u0131l\u0131\u011f\u0131yla g\u00fc\u00e7lenmesine \u00f6rnek olmak amac\u0131yla “\u0130lk Topum” projesini hayata ge\u00e7irdi. “Gelin \u00f6nyarg\u0131lara ilk \u015futu birlikte atal\u0131m” diyen proje ile adidas, k\u0131z \u00e7ocuklar\u0131na tam 1000 futbol topu hediye etti. Josef de Souza ve Be\u015fikta\u015f kad\u0131n futbolcular da etkinli\u011fe kat\u0131ld\u0131.<\/p>\n","protected":false},"author":1,"featured_media":41225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[944],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/posts\/41224"}],"collection":[{"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/comments?post=41224"}],"version-history":[{"count":1,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/posts\/41224\/revisions"}],"predecessor-version":[{"id":41226,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/posts\/41224\/revisions\/41226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/media\/41225"}],"wp:attachment":[{"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/media?parent=41224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/categories?post=41224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gundembesiktas.com\/wp-json\/wp\/v2\/tags?post=41224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}